07:23:02
Jerry Jarrett
On
how long TNA can continue before solid PPV numbers are required
for further business decisions:
"Here's
the way this business operates. A week or so after the event,
out of 1900 systems that by contract don't have to report
until 60 days after the event, they try to get a small sampling
of 30 to 50 markets of the 1900 to call-in and report early.
Some do and some don't. But you take those few numbers that
come in and there's a formula that you take of what percentage
they are and you can get a glimpse into what you do.
"I've
been very misunderstood--because I didn't dare make public
my forecast. I really thought we'd do 150,000 buys. We needed
a little under 50,000 to be successful. So, according to
when we got our preliminary figures in, I knew that I didn't
reach the 150. We are very viable. Very successful. And
the company is not at all in jeopardy.
"We've
gone out and signed talent, we wouldn't be doing this then.
We've moved to the new building. As inscillary to the move,
we're enjoying some cost-savings which go directly to the
bottom line. And in all of our businesses we try everyday
to improve the profit picture. "People have, and what their
reason is I don't know, have taken all this to mean that
we're in trouble. We're not in trouble.
"I
would've liked to do 150 on the first show and today be
doing 300,000 buys. We're not doing that. The legal issues
that you alluded to, they are just that and therefore I
can't answer, and you can understand that, on instructions
from my attorney. But they are in the area of marketing.
And we have a whole lot of work to do to catch up for what
hasn't been done over the last three months.
"Really,
when we sit down and analyze it that is a great plus instead
of a negative. Because we've done a sufficient buyrate without
the marketing being done. So when we get up to speed and
get the marketing done we very well could be at that 150,000
buys a week, which is what I originally hoped for."
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